Artificial intelligence is increasingly embedded in products, business processes and strategic decision-making. Its adoption brings together legal issues traditionally addressed in separate practice areas, including technology transactions, privacy and data protection, intellectual property, cybersecurity, corporate governance, regulation, employment and disputes.
We work with technology developers and AI companies, as well as businesses deploying AI within their organizations or integrating AI into their products and services. Our advice focuses on translating legal and regulatory requirements into workable governance structures, commercial arrangements and risk-allocation mechanisms that support each client’s business objectives.
Our multidisciplinary team brings together experience in privacy, technology, intellectual property, commercial law, employment, cybersecurity, regulation, dispute resolution, corporate law and mergers and acquisitions. This integrated approach enables us to assess AI use from a broad, practical perspective and tailor our advice to each organization, system and regulatory environment.
How We Help
We advise organizations on the governance and responsible deployment of AI, from initial mapping and risk assessment through implementation and ongoing oversight.
Our work includes AI governance frameworks and policies; AI inventories and risk classification; AI impact assessments and data protection impact assessments (DPIAs); regulatory gap analyses; implementation of global AI policies in Israel; approval and escalation processes; board and management oversight; employee and management training; and preparation for evolving Israeli, European and sector-specific requirements.
We advise companies developing AI technologies, integrating AI into existing products and deploying AI-enabled solutions.
Our work covers legal review of AI use cases and product functionality; development and deployment arrangements; automated decision-making and human oversight; data and model dependencies; allocation of responsibility for AI outputs; commercialization issues; and agreements governing the deployment of AI solutions with customers and business partners.
Organizations procuring AI technologies face contractual issues that differ materially from those arising in traditional software arrangements.
We advise on the evaluation and negotiation of AI vendor agreements and other technology arrangements involving enterprise AI solutions, licenses and APIs. Our advice addresses the use of customer data, model training, ownership and permitted use of outputs, confidentiality and security, third-party models, performance commitments, acceptance criteria, indemnities and liability allocation.
Data governance, privacy and cybersecurity considerations are central to the development, deployment and use of AI systems.
We advise on the lawful use of personal and other regulated data in AI systems; training data and datasets; fine-tuning and the use of data in model inputs and outputs; privacy by design and impact assessments; transparency and automated decision-making requirements; cybersecurity and information security obligations; data sharing and cross-border transfers; and contractual and governance measures for managing data-related risks throughout the AI lifecycle.
Intellectual property and technology rights are fundamental to the development, commercialization and protection of AI systems and AI-enabled products.
We advise on ownership and licensing of AI models, training data, inputs and outputs; rights in AI-generated and AI-assisted content; copyright, trade secret and patent issues; open-source and third-party technology risks; allocation of rights in development and deployment arrangements; protection of proprietary models, algorithms and datasets; and strategies for securing and commercializing intellectual property created through or incorporated into AI technologies.
We help organizations manage the practical legal issues arising from the use of AI in the workplace.
Our work includes policies governing employee use of generative AI; deployment of AI tools involving employees and candidates; privacy and employment considerations; governance and approval processes; training programs; and guidance to management on the responsible adoption of AI across the organization.
We work with clients when AI-related risks require investigation, response or remediation.
Together with the firm’s regulatory and litigation teams, we advise on AI incidents, regulatory inquiries, internal investigations, disputes involving data, intellectual property and AI outputs, and the development of response and remediation processes.
We advise purchasers, sellers, investors and technology companies on AI-specific issues arising in corporate transactions.
Our work includes targeted due diligence of AI assets and operations; assessment of models, datasets, licensing arrangements, intellectual property ownership, regulatory exposure and dependencies on third-party AI providers; AI-specific representations, warranties and covenants; disclosure schedules; and allocation of AI-related risks in transaction documents.
Who We Advise
Our clients include:
